In memory of Steve Jobs we would like to share the story of one of the most successful campaigns in the history of advertising. It’s the story of Apple’s ‘Think different’ campaign. We are not only talking about an original idea or a beautiful ad, the campaign actually worked, and how… During the 90’s Apple was in a crisis, and with only one campaign they have managed to climb out of this slump. Steve Jobs once said: “It only took 15 . . . 30 . . . maybe 60 seconds to re-establish Apple’s counter-culture image that it had lost during the 90s”.
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