Cradle-to-Grave
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Adopting new behaviors was addressed in 1953 by Howard Becker in “On Becoming a Marihuana User” for the American Journal of Sociology:
That the presence of a given kind of behavior is the result of a sequence of social experiences during which the person acquires a conception of the meaning of the behavior, and perceptions and judgments of objects and situations, all of which make the activity possible and desirable. Thus, the motivation or disposition to engage in the activity is built up in the course of learning to engage in it and does not antedate this learning process. For such a view it is not necessary to identify those “traits” which “cause” the behavior. Instead, the problem becomes one of describing the set of changes in the person’s conception of the activity and of the experience it provides him.1
The proficient use of social and psychological cues is crucial to grab an audience’s attention amongst the hundreds if not thousands of advertisements the average American is bombarded with every day.2 “Every waking moment of our lives, we swim in an ocean of advertising, all of it telling us the same thing: consume, consume. And then consume some more,” writes Morgan Spurlock, the investigator behind the documentary “Super Size Me” in his article “The Truth about McDonald’s and Children.” The article notes:
Today, corporations spend more than $15bn every year on marketing, advertising and promotions meant to program American children to consume.
 
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