John Marks writes in Chapter 8 of his 1979 book The Search for the Manchurian Candidate: The CIA and Mind Control that:
In September 1950, the Miami News published an article by Edward Hunter titled “‘Brain-Washing’ Tactics Force Chinese into Ranks of Communist Party.” It was the first printed use in any language of the term “brainwashing,” which quickly became a stock phrase in Cold War headlines. Hunter, a CIA propaganda operator who worked under cover as a journalist, turned out a steady stream of books and articles on the subject. He made up his coined word from the Chinese hsi-nao – “to cleanse the mind” – which had no political meaning in Chinese.…
Americans were familiar with the idea that the communists had ways to control hapless people, and Hunter’s new word helped pull together the unsettling evidence into one sharp fear. The brainwashing controversy intensified during the heavy 1952 fighting in Korea, when the Chinese government launched a propaganda offensive that featured recorded statements by captured U.S. pilots, who “confessed” to a variety of war crimes including the use of germ warfare.…
Edward Hunter…saw the confessions as proof that the communists now had techniques “to put a man’s mind into a fog so that he will mistake what is true for what is untrue, what is right for what is wrong, and come to believe what did not happen actually had happened, until he ultimately becomes a robot for the Communist manipulator.”…
By the end of the Korean War, 70 percent of the 7,190 U.S. prisoners held in China had either made confessions or signed petitions calling for an end to the American war effort in Asia.… Worse, an alarming number of the prisoners stuck by their confessions after returning to the United States. They did not, as expected, recant as soon as they stepped on U.S. soil. Puzzled and dismayed by this wholesale collapse of morale among the POWs, American opinion leaders settled in on Edward Hunter
