Concentrating on one course of instruction, subject, or project to the exclusion of all others for several days or weeks; intensive — dictionary.com
“Imagining sucking a
In a study involving healthy male subjects, Axel Steiger and his research group at the Max Planck Institute of Psychiatry investigated the molecular processes for the control of food consumption. They examined the specific physiological reaction of the test subjects to images showing either delicious food or non-edible objects. The concentrations of different hormones in the blood such as grehlin, leptin and insulin, which play a role in the regulation of food consumption, were measured. The researchers actually observed that the concentration of grehlin in the blood increases specifically in response to visual stimulation with food
“Food porn is making you fat” claims Tim Barribeau:
At the Endocrine Society’s 94th Annual Meeting in Houston, Dr. Kathleen Page is presenting research into the way the brain’s reward systems interacts with sugar intake, and images of food. Her research hooked 13 obese, Hispanic women from the ages of 15-25 up to an fMRI, and took brain readings, while showing them pictures. These images were of high-calorie foods, low-calorie foods, and non-food objects.
And whenever people looked at the food, the areas of the brain that are thought to be related to reward and appetite lit up – and this was truer with the high-calorie images than the low-calorie ones. The subjects were also given 50 grams of fructose or glucose, which also boosted their hunger and desire for savory foods (fructose more than
Science Daily continues:
These results show that, in addition to the physiological mechanisms for maintaining the body’s energy status, environmental factors also have a specific influence on food consumption. Thus, the pervasive presence of appetising food in the media could contribute to weight increase in Western
“Approximately ten thousand new processed food products are introduced every year in the United States,” writes Eric Schlosser in Fast Food Nation. “Almost all of them require flavor additives. And about nine out of every ten of these new food products fail.”
The Food and Drug Administration does not require flavor companies to disclose the ingredients of their additives, so long as all the chemicals are considered by the agency to be GRAS (Generally Regraded As Safe). This lack of public disclosure enables the companies to maintain the secrecy of their
formulas.The ubiquitous phrase “artificial strawberry flavor” gives little hint of the chemical wizardry and manufacturing skill that can make a highly processed food taste like a strawberry.5
“It’s not surprising that processed foods are designed to foster addictive behavior,” writes Carolanne Wright for NaturalNews. “Sugar, fat, salt and artificial flavors are manipulated in such a way that after one taste, consumers just cannot help themselves and a vicious cycle begins. Not only ingredients, but texture, shape and ‘mouth feel’ are all heavily researched and refined to create a highly pleasurable experience as well.”
Incredibly, the size and shape of chocolate is big business. For three years, Nestle studied the “detection mechanisms in the oral cavity” and “improving melt-in-mouth quality while simultaneously reserving enough space in the mouth for the aroma to enrich the sensorial experience,” according to their press release. In a nutshell, the round shape will bring greater pleasure and higher consumption rates while increasing corporate
Consider “sensory-specific satiety.” Industry developers label this holy grail the ‘bliss point.’ The idea is where a food does does not completely satisfy, but is pleasurable enough to induce
Interestingly, nicotine and narcotic addictions hijack the brain in a similar
1 David Cyranoski, “Neuroscience: The mind reader,” Nature, 13 June 2012, at http://www.nature.com/news/neuroscience-the-mind-reader-1.10816 (retrieved: 27 June 2012).
2 “Pictures of Food Create Feelings of Hunger,” Science Daily, 19 January 2012, at http://www.sciencedaily.com/releases/2012/01/120119101713.htm (retrieved: 27 June 2012).
3 Tim Barribeau, “Food porn is making you fat,” io9.com, at http://io9.com/5921573/food-porn-is-making-you-fat (retrieved: 27 June 2012).
4 “Pictures of Food,” Science Daily.
5 Eric Schlosser, Fast Food Nation: The Dark Side of the All-American Meal (New York: HarperCollins, 2002, 2001), pp. 124, 125.
6 Carolanne Wright, “The ultimate craving – How industry designs food to be as addictive as narcotics (and keeps us coming back for more),” NaturalNews.com, 19 March 2013, at http://www.naturalnews.com/039543_processed_food_cravings_addiction.html (retrieved: 20 March 2013).
Michael Moss, “The Extraordinary Science of Addictive Junk Food,” The New York Times, 20 February 2013, at http://www.nytimes.com/2013/02/24/magazine/the-extraordinary-science-of-junk-food.html?pagewanted=all&_r=0 (retrieved: 20 March 2013).
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