Marketing

Part 1 of 8 in the series Boob Tube

There are many pejorative terms for television, including “boob tube” and “chewing gum for the mind”, showing the disdain held by many people for this medium. According to a study published in 2008, conducted by John Robinson and Steven Martin from the University of Maryland, people who are not satisfied with their lives spend 30% more time watching TV than satisfied people do. Based on his study, Robinson commented that the pleasurable effects of television may be likened to an addictive activity, producing “momentary pleasure but long-term misery and regret.” — Wikipedia

...the following program was made possible by rich, powerful people who want to control your mind!
© Ziggy

Renaissance Man Noam Chomsky points out that “the market is a radical experiment which violated fundamental human needs and capacities.”

You can see this in the violent struggles that were required to impose market conditions on people. In the United States, for example, about one sixth of the gross national product, over a trillion dollars per year, is devoted to marketing. Marketing is manipulation and deceit. It tries to turn people into something they aren’t – individuals focused solely on themselves, maximising their consumption of goods that they don’t need.1

The American Marketing Association defines ‘marketing’ as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” 2

“The roots of the American Marketing Association can be traced to the early 1900’s when the National Association of Teachers of Advertisers and American Marketing Society, comprised of marketers and marketing researchers, merged to bring together all marketers, across all specialties to collaborate and inspire one another.” 3

“Many companies today have a customer focus (or market orientation),” writes Wikipedia. “This implies that the company focuses its activities and products on consumer demands.… A firm’s marketing department is often seen as of prime importance within the functional level of an organization.” 4

The American Marketing Association also defines ‘marketing research’:

Marketing research is the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.5

Backyard Brains - Neuroscience for Everyone!
Neuroscience for Everyone!

“Marketing has many aspects, but promotion, persistence, and patience are three key elements which are critical to achieving successful results,” writes Kirk Bannerman in “Successful Network Marketing Depends Upon These Three Factors.” “The key point to be made here is that you must have an active promotion campaign designed to bring in a steady stream of new prospective downline members.” 6 As an historical example of promotion according to the answers.com website:

Extra! Extra! Read all about it!
source: The Crazy Little Dot in Space
 
 
 
Coke Time is anytime, anywhere
source: olx.com

In the early days of newspapers, when newspapers were the primary method of delivering the news, when something big happened, the publisher would not only publish the normal daily paper, but would also publish an Extra. The newspapers were sold on the street, often by newsboys, who had a stack of papers and would sell them to passersby. When an Extra came out, they would chant “Extra! Extra! Read all about it!” to call attention to the fact that something big has happened, and an Extra paper has been published.7

Over the years, marketing evolved from word of mouth, to printed advertisements, to radio and television, and beyond. “A Brief History of Television Advertising” by Steven Chabotte notes that “It all began with radio:”

Broadcasting was originally developed as a means for companies to sell radios. But once commercial entities realized that many households were listening to their radios a significant amount of time every day, they started to explore this medium as a way to get their message across to the masses.… By the late [1920s] radio advertising had advanced in a dramatic way. It was now dominated by advertising agencies who took control of the schedules by buying the available air time and selling it to their customers. They also handled the creative aspects of the commercials and programs and in fact even created entire series that were designed to sell one product or another.…

Full time telecasting didn’t really take hold until 1948 as it took that long for the United States to recover from the Depression and World War II.… As television was a totally new phenomenon — i.e. offering both sound and moving pictures, the advertising industry moved into this arena cautiously as they were not sure what methods would work best to promote their clients products on television.… After study and many surveys, the advertising agencies determined that the most effective way to reach consumers with a strong message would be by creating shows that featured a single product or a line of products from a single company. From this concept arised the typical television shows of the 1950’s including such titles as Kraft Television Theater, Colgate Comedy Hour, and Coke Time. As with radio, these television programs were produced by advertising agencies for their clients rather than the studios as is common practice currently.…

But as the television gained more popularity and there were more people watching it,… the ever increasing costs…forced a massive change in the relationship of all the parties: the advertising agencies, the clients/sponsors and the television networks.… NBC executive Sylvester L. “Pat” Weaver…introduced the “magazine concept” of television advertising. In this arrangement, the sponsors would purchase blocks of time (typically one to two minutes) in a show rather than be a sponsor for an entire show.… Like a magazine, the networks would now control the content as no one advertiser would “own” a particular show.… By 1960, the magazine concept dominated television advertising, as it has ever since.8

Americhip video-in-print CBS ad in Entertainment Weekly
Americhip video-in-print CBS ad in Entertainment Weekly source: The Wrap

In September 2009, this magazine concept of television advertising got a role reversal when “a print advertisement with a small, embedded video screen [enabled New York and Los Angeles9] readers of Entertainment Weekly to sample 40 minutes of its upcoming shows.” 10

“BBC News reports that the video ad is a rechargeable chip that is about the size of a mobile phone and can store up to 40 minutes of footage,” writes The Christian Science Monitor.11

BBC News also notes that “it is not the first time that publishers have experimented with digital technology in magazines. [In 2008], for example, men’s lifestyle magazine Esquire published the first using e-ink technology, with a cover that flashed in alternating patterns.” 12

“Americhip creates sensory experiences in print,” the company writes on their YouTube channel. “Engaging customers, influencing the decision making process and elevating brand recall through Sound, Sight, Touch, Scent and Taste technologies. We call this Multisensorizing.” 13


Sources

1 “On Human Nature,” Noam Chomsky interviewed by Kate Soper, Red Pepper, August 1998, at http://www.chomsky.info/interviews/199808–.htm (retrieved: 24 November 2013).

2 American Marketing Association, “Definition of Marketing,” October 2007, at http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx (retrieved: 14 February 2012).

3 American Marketing Association, “History of the American Marketing Association, at http://www.marketingpower.com/AboutAMA/Pages/History.aspx (retrieved: 14 February 2012).

4 “Marketing,” Wikipedia.org, at http://en.wikipedia.org/wiki/Marketing (retrieved: 14 February 2012).

5 American Marketing Association, “Definition of Marketing.”

6 Kirk Bannerman, “Successful Network Marketing Depends Upon These Three Factors,” JobBank USA, at http://www.jobbankusa.com/CareerArticles/Network_Marketing/ca31805a.html (retrieved: 14 February 2012).

7 “What is the origin of the phrase ‘Extra Extra Read all about it’?” Answers.com, at http://wiki.answers.com/Q/What_is_the_origin_of_the_phrase_‘Extra_Extra_Read_all_about_it’ (retrieved: 11 January 2014).

8 Steven Chabotte, “A Brief History of Television Advertising,” EzineArticles.com, at http://ezinearticles.com/?A-Brief-History-of-Television-Advertising&id=427382 (retrieved: 14 February 2012).

9 Amy Farnsworth, “First video ad to appear in Entertainment Weekly,” The Christian Science Monitor, 20 August 2009, at http://www.csmonitor.com/Innovation/Horizons/2009/0820/first-video-ad-to-appear-in-entertainment-weekly (retrieved: 14 February 2012).

10 “CBS Unveils First ‘Video in Print’ Ad,” The Wrap, 19 August 2009, at http://www.thewrap.com/media/article/cbs-unveils-first-video-print-ad-5328 (retrieved: 14 February 2012).

11 Farnsworth, “First video ad to appear.”

12 “Video appears in paper magazines,” BBC News, 20 August 2009, at http://news.bbc.co.uk/2/hi/technology/8211209.stm (retrieved: 14 February 2012).

13 Americhip, “Multisensorize,” at http://www.youtube.com/user/Multisensorize (retrieved: 14 February 2012).

See also

The Crazy Little Dot in Space, 18 April 2011, at http://crazyinspace.blogspot.com/2011/04/extra-extra-read-all-about-it.html (retrieved: 14 February 2012).

“Coke Time With Eddie Fisher DVD TV (1957),” olx.com, at http://springfield-massachusetts.olx.com/coke-time-with-eddie-fisher-dvd-tv-1957-iid-173956142 (retrieved: 14 February 2012).

Related videos

“This Is a Generic Brand Video,” Dissolve Footage video at YouTube.com, http://www.youtube.com/watch?v=2YBtspm8j8M (retrieved: 21 May 2012). (Show video)

“eTalks – The Secrets of Food Marketing,” Compassion in World Farming video at YouTube.com, http://www.youtube.com/watch?v=mKTORFmMycQ (retrieved: 1 July 2014). (Show video)

“Why Engagement Rings Are a Scam,” CollegeHumor video at YouTube.com, http://www.youtube.com/watch?v=N5kWu1ifBGU (retrieved: 1 July 2014). (Show video)

“Americhip’s NEW digital media: Video-in-Print,” Multisensorize video at YouTube.com, http://www.youtube.com/watch?v=UaMdYrNVLG0 (retrieved: February 2012). (Watch it here)

“The REAL Daily Prophet?” sciencentral video at YouTube.com, http://www.youtube.com/watch?v=oq_2LiTxhls (retrieved: 25 January 2014). (Show video)

“DDT so safe you can eat it 1947,” markdcatlin video at YouTube.com, http://www.youtube.com/watch?v=gtcXXbuR244 (retrieved: 9 December 2013). (Show video)

“HD Stock Footage Massive DDT Spraying in San Antonio Texas,” Buyout Footage video at YouTube.com, http://www.youtube.com/watch?v=zmslbUoPLEQ (retrieved: 9 December 2013). (Show video)

“Coffee Jerks,” Shaun Clayton video at YouTube.com, http://www.youtube.com/watch?v=VssO5bKFJU0 (retrieved: October 2014). (Show video)

“Dan Aykroyd “Toy Salesman”,” waynatra video at YouTube.com, http://www.youtube.com/watch?v=L3dq9dxEf2c (retrieved: 15 January 2014). (Embedding disabled)

“Does Marketing to Children = Pedophilia?,” David Pakman Show video at YouTube.com, http://www.youtube.com/watch?v=3esYOiauXVQ (retrieved: 2 October 2014). (Show video)

Series NavigationCradle-to-Grave >>

Leave a Reply


Amazon gift card



Operation Underground Railroad - We rescue kidnapped children from slavery
 Operation Underground Railroad - We rescue kidnapped children from slavery OurRescue.org 

This material contains copyrighted material whose use has not been specifically authorized by the copyright owner. SkewsMe.com is making it available without profit to viewers who have expressed a prior interest in receiving the included information in their efforts to advance the understanding of human rights, civil liberties, and social justice, for non-profit research and educational purposes only. We believe that this constitutes a 'fair use' of the copyrighted material as provided for in section 107 of the U.S. Copyright Law. If you wish to use this copyrighted material for purposes of your own that go beyond 'fair use,' you must obtain permission from the copyright owner.

This page is subject to change as new facts arise.

sitemap

Tinfoil Hat - Mind Control and Coercive Psychological Systems by Kevin J. Crosby - Skews.Me - SkewsMe.com Stop censorship