There are many pejorative terms for television, including “boob tube” and “chewing gum for the mind”, showing the disdain held by many people for this medium. According to a study published in 2008, conducted by John Robinson and Steven Martin from the University of Maryland, people who are not satisfied with their lives spend 30% more time watching TV than satisfied people do. Based on his study, Robinson commented that the pleasurable effects of television may be likened to an addictive activity, producing “momentary pleasure but long-term misery and regret.” — Wikipedia
The American Marketing Association defines ‘marketing’ as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at
The American Marketing Association also defines ‘marketing research’:
Marketing research is the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their
“Marketing has many aspects, but promotion, persistence, and patience are three key elements which are critical to achieving successful results,” writes Kirk Bannerman in “Successful Network Marketing Depends Upon These Three Factors.” “The key point to be made here is that you must have an active promotion campaign designed to bring in a steady stream of new prospective downline
source: The Crazy Little Dot in Space
In the early days of newspapers, when newspapers were the primary method of delivering the news, when something big happened, the publisher would not only publish the normal daily paper, but would also publish an Extra. The newspapers were sold on the street, often by newsboys, who had a stack of papers and would sell them to passersby. When an Extra came out, they would chant “Extra! Extra! Read all about it!” to call attention to the fact that something big has happened, and an Extra paper has been published.
Over the years, marketing evolved from word of mouth, to printed advertisements, to radio and television, and beyond. “A Brief History of Television Advertising” by Steven Chabotte notes that “It all began with radio:”
Broadcasting was originally developed as a means for companies to sell radios. But once commercial entities realized that many households were listening to their radios a significant amount of time every day, they started to explore this medium as a way to get their message across to the
masses.…By the late [1920s] radio advertising had advanced in a dramatic way. It was now dominated by advertising agencies who took control of the schedules by buying the available air time and selling it to their customers. They also handled the creative aspects of the commercials and programs and in fact even created entire series that were designed to sell one product or another.…
Full time telecasting didn’t really take hold until 1948 as it took that long for the United States to recover from the Depression and
World War II.…As television was a totally new phenomenon — i.e. offering both sound and moving pictures, the advertising industry moved into this arena cautiously as they were not sure what methods would work best to promote their clients products on television.…After study and many surveys, the advertising agencies determined that the most effective way to reach consumers with a strong message would be by creating shows that featured a single product or a line of products from a single company. From this concept arised the typical television shows of the 1950′s including such titles as Kraft Television Theater, Colgate Comedy Hour, and Coke Time. As with radio, these television programs were produced by advertising agencies for their clients rather than the studios as is common practice currently.…
But as the television gained more popularity and there were more people watching
it,…the ever increasing costs…forced a massive change in the relationship of all the parties: the advertising agencies, the clients/sponsors and the television networks.…NBC executive Sylvester L. “Pat” Weaver…introduced the “magazine concept” of television advertising. In this arrangement, the sponsors would purchase blocks of time (typically one to two minutes) in a show rather than be a sponsor for an entire show.…Like a magazine, the networks would now control the content as no one advertiser would “own” a particular show.…By 1960, the magazine concept dominated television advertising, as it has ever since.6
|Americhip video-in-print CBS ad in Entertainment Weekly|
In September 2009, this magazine concept of television advertising got a role reversal when “a print advertisement with a small, embedded video screen [enabled New York and
“Americhip creates sensory experiences in print,” the company writes on their YouTube channel. “Engaging customers, influencing the decision making process and elevating brand recall through Sound, Sight, Touch, Scent and Taste technologies. We call this
1 American Marketing Association, “Definition of Marketing,” October 2007, at http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx (retrieved: 14 February 2012).
2 American Marketing Association, “History of the American Marketing Association, at http://www.marketingpower.com/AboutAMA/Pages/History.aspx (retrieved: 14 February 2012).
3 “Marketing,” Wikipedia.org, at http://en.wikipedia.org/wiki/Marketing (retrieved: 14 February 2012).
4 American Marketing Association, “Definition of Marketing.”
5 Kirk Bannerman, “Successful Network Marketing Depends Upon These Three Factors,” JobBank USA, at http://www.jobbankusa.com/CareerArticles/Network_Marketing/ca31805a.html (retrieved: 14 February 2012).
6 Steven Chabotte, “A Brief History of Television Advertising,” EzineArticles.com, at http://ezinearticles.com/?A-Brief-History-of-Television-Advertising&id=427382 (retrieved: 14 February 2012).
7 Amy Farnsworth, “First video ad to appear in Entertainment Weekly,” The Christian Science Monitor, 20 August 2009, at http://www.csmonitor.com/Innovation/Horizons/2009/0820/first-video-ad-to-appear-in-entertainment-weekly (retrieved: 14 February 2012).
8 “CBS Unveils First ‘Video in Print’ Ad,” The Wrap, 19 August 2009, at http://www.thewrap.com/media/article/cbs-unveils-first-video-print-ad-5328 (retrieved: 14 February 2012).
9 Farnsworth, “First video ad to appear.”
10 “Video appears in paper magazines,” BBC News, 20 August 2009, at http://news.bbc.co.uk/2/hi/technology/8211209.stm (retrieved: 14 February 2012).
11 Americhip, “Multisensorize,” at http://www.youtube.com/user/Multisensorize (retrieved: 14 February 2012).
The Crazy Little Dot in Space, 18 April 2011, at http://crazyinspace.blogspot.com/2011/04/extra-extra-read-all-about-it.html (retrieved: 14 February 2012).
“Coke Time With Eddie Fisher DVD TV (1957),” olx.com, at http://springfield-massachusetts.olx.com/coke-time-with-eddie-fisher-dvd-tv-1957-iid-173956142 (retrieved: 14 February 2012).
This page is subject to change as new facts arise.
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