Fast Food

Food brand ownership

Marketing may influence how often parents feed their children fast food, according to a study by Sonya A. Grier, an associate professor of marketing at American University’s Kogod School of Business,” reports the Newswise.com website.1

The study, titled “Fast-Food Marketing and Children’s Fast-Food Consumption: Exploring Parents’ Influences in an Ethnically Diverse Sample,” published in the Journal of Public Policy & Marketing, explains:

Parents influence children’s eating habits through their implicit and explicit modeling of food consumption behavior (Fisher and Birch 1995). For example, the children of parents who consume fruits and vegetables do the same (Nicklas et al. 2001). Likewise, the children of parents who consume large amounts of fast food may also do the same. Thus, parents influence children’s eating habits through the foods they purchase for and serve in the household, as well as through their selection of places to eat and foods to buy. From this perspective, parents influence children

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