••••• BOOB TUBE •

There are many pejorative terms for television, including “boob tube” and “chewing gum for the mind”, showing the disdain held by many people for this medium. According to a study published in 2008, conducted by John Robinson and Steven Martin from the University of Maryland, people who are not satisfied with their lives spend 30% more time watching TV than satisfied people do. Based on his study, Robinson commented that the pleasurable effects of television may be likened to an addictive activity, producing “momentary pleasure but long-term misery and regret.” — Wikipedia

  • Marketing – A firm’s marketing department is often seen as of prime importance within the functional level of an organization.
  • Cradle-to-Grave – Disney reps are offering new moms, within hours of giving birth, a free Disney Cuddly Bodysuit for their babies.
  • What’s in a Name? – That which we call a rose / By any other name would smell as sweet
  • Brand Identity – The beers you started drinking when you were a young adult often become the beverage of choice later in life.
  • Meme – A meme is an idea, behavior or style that spreads from person to person.
  • Perceived Value – The higher the price the more likely customers are to perceive it has being higher quality.
  • Repetition – Repetition is fundamental to the success of any advertising program.
  • Jingles – Jingles are written to be as easy to remember as nursery rhymes.

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